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Which Mascara is the right one for you?
Creative Director and Co-founder Rupert Kingston explains why they are different and which one would be perfect for you.
Do you go for a Powder or Liquid Illuminator?
Creative Director and Co-founder Rupert Kingston explains the key differences between the two formulations.
Which Concealer Should You Choose?
Creative Director & Co-founder Rupert Kingston says “Which is best, a liquid or a cream concealer?"
Suffering With Dry Chapped Lips?
Creative Director & Co-founder Rupert Kingston says "I have got three products that I want to talk to you about..."
5 Common Make-up Mistakes
Creative Director and Co-founder Rupert Kingston says "these are the mistakes I see on a daily basis." Watch this video to find out what they are!
Do you have hidden lids? Stop using this colour on your brow bone!
Creative Director and Co-founder Rupert Kingston says "stop using this colour on your brow bone" if you have hidden lids! Find out how to accentuate your eyes instead in this short video.
Are you applying your loose powder the wrong way?
Creative Director and Co-founder Rupert Kingston takes the fear out of applying Loose Powder. Find out how in this short clip.
Are your struggling with your brows? Use this product!
Creative Director and Co-founder Rupert Kingston says "this year, you're going to do a better job with your brows." Watch this short clip to find out how...
Is your skin feeling dull? Brighten your face in one step!
Creative Director and Co-founder Rupert Kingston takes us through a simple way to brighten the face when our skin might be looking dull.
Do you know how to get the perfect sun-kissed effect with your foundation?
Creative Director and Co-founder Rupert Kingston teaches us how to upgrade our foundation routine for the perfect sun-kissed effect all year long.
Give your skin a lift with these two products
Creative Director and Co-founder Rupert Kingston shares his top tips to lift and brighten the skin using the best-selling Under Wear Primer and the gorgeous Pure Light Liquid Radiance.
Don't make this mistake when bronzing!
Creative Director and Co-founder Rupert Kingston takes us through the most effective way to apply bronzer.
Are you buying products you really love?
Creative Director and Co-founder Rupert Kingston discusses the importance of sustainability and how you can contribute by "buying products you really love."
How To Apply Gel Line
Creative Director and Co-founder Rupert Kingston takes us through a simple way to apply Gel Line, using a "Push Line" technique.
Are you using lipstick and lip liner the wrong way around?
Creative Director & Co-founder Rupert Kingston says “If your lip line ends up a little lopsided, try applying your lipstick first!” Watch this short video to find out why.
Are You Using Your Concealer Correctly?
Creative Director & Co-founder Rupert Kingston says “if you are concerned about puffy bags under the eyes, don't go with a lighter concealer” watch this short video to find out why.
Find Your Perfect Blusher
Creative Director & Co-founder Rupert Kingston says “Are you trying to make your mind up whether it should be liquid or powder?