![](https://cdn.shopify.com/s/files/1/0086/2155/5808/files/bcorp-certified.png?v=1738933862)
WE'RE B CORP CERTIFIED
We are proud to announce our certification as a B Corporation™ (B Corp™), joining a global community of businesses dedicated to balancing purpose and profit.
WHAT B CORP™ CERTIFICATION MEANS
The B Corp™ certification is awarded to businesses that meet rigorous standards across five key areas: governance, workers, community, environment, and customers.
"Since our inception 10 years ago, we have embraced a philosophy of creating beautiful, high-performing beauty products without compromise. As a brand, we believe that beauty should not come at a cost to the planet or its people, and we’re thrilled to join a community of like-minded companies striving to make a positive impact."
Rupert Kingston, Creative Director & Co-Founder
![](https://cdn.shopify.com/s/files/1/0086/2155/5808/files/Roo_1.jpg?v=1642605409)
SO, HOW DID WE DO IT?
![](https://cdn.shopify.com/s/files/1/0086/2155/5808/files/bcorp-products.jpg?v=1738930620)
1.5 tonnes of virgin plastic removed.
+
Packaging redesigned with recycled materials.
A Reduced Carbon Footprint
![](https://cdn.shopify.com/s/files/1/0086/2155/5808/files/bcorp-reduce.jpg?v=1738930785)
![](https://cdn.shopify.com/s/files/1/0086/2155/5808/files/bcorp-easytolove.jpg?v=1738930944)
Sustainable Paper and Woden Components
People Before Profit
![](https://cdn.shopify.com/s/files/1/0086/2155/5808/files/bcorp-people.jpg?v=1738930944)